The natives are growing restless. “We want Pres!” they chant. “We want Pres!” Barstool Sports’ Blackout electronic dance music party is
approaching critical mass, but the site’s founder, David Portnoy—the
self-appointed El Presidente, aka The Mogul, aka Davey Pageviews—
is unfazed by the controlled chaos erupting around him. Ignoring the
entreaties of the capacity crowd assembled here at Boston’s House
of Blues, Portnoy sits inside the club’s greenroom hunched over a
borrowed laptop, his attention focused on blogging photos of a shirtless fat guy in a Lucha Libre wrestling mask and cape, captured just
moments ago at that night’s Boston Red Sox/Baltimore Orioles game
and sent in by a member of Barstool’s rabid fan base.
CAT E UR
David Portnoy’s Barstool Sports is the
bible of bro culture. Rude, crude, sexist
and often mean-spirited—even Howard
Stern has complaints—the site has become
a go-to for young men who say they are
disenfranchised by the mainstream media.
With legions of fans, Barstool is expanding its original content offerings and even
eyeing a move into broadcasting. Is this
take-no-prisoners style of entertainment
the future? And can Portnoy continue to
cash in on controversy?